Noah Beck has come a long way since his social shaking foray into the digital stratosphere back in 2020. The internets ultimate boy-next-door went from being a college student, playing for the University of Portland, to becoming one of the world’s most well-known TikTokers. After literally breaking the internet in his first shoot with photographer Damon Baker, the 19-year old Arizona native has reunited once again with the viral image-maker, this time with the styling help of renowned fashion director, Nicola Formichetti. As the first subject in our New Rulers series, the social star’s daring confidence and dashing good looks goes center stage as we capture the digital phenomenon that is Noah Beck.