SAS CEO Anko Van der Werff is confident in the airline's market position amid competitive challenges. But with the airline a while away from a full recovery, discounters have even more time to pounce.
So we are dealing with that the entire ecosystem hasn't ramped up yet to a full 100%," the CEO said. "But really, it will be a very different and much better experience for travellers than that last year." SAS also warned in its quarterly report that economic uncertainties with increasing interest rates and cost inflation were likely to affect the industry. As a result of improved demand, SAS repeated that it expects to return to positive earnings before tax (EBT) in fiscal 2024.