In more than 20 years at his family’s restaurant, Joel Gonzalez had never seen anything like it. Around 6 p.m. on March 25, 2021, he looked up to find a line
LOS ANGELES In more than 20 years at his family s restaurant, Joel Gonzalez had never seen anything like it. Around 6 p.m. on March 25, 2021, he looked up to find a line stretching out the door of Mariscos Corona, the Van Nuys restaurant he runs with his sister. For the next two hours, the siblings did their best to manage the surge of customers eagerly requesting the restaurant s signature dishes: aguachile-stuffed avocados and surf-and-turf burritos.
Food critics are no longer the only ones with influence over the success of a restaurant. Now, if the right online influencer posts a video of your food and it goes viral, it can be as rewarding.