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Beiersdorf Invests in Skincare Start-Up

Beiersdorf Invests in Skincare Start-Up
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CEO Of Beiersdorf Stepping Down

28th April 2021 Nivea-maker Beiersdorf has announced that its Chief Executive Stefan De Loecker is stepping down “by mutual agreement” and will leave the business on 30 June. Vincent Warnery will take over the role from 1 May. He has been a member of Beiersdorf’s Executive Board since February 2017 and was previously responsible for its Pharmacy & Selective division with the Eucerin, Hansaplast, and La Prairie brands as well as its North American business. Before Beiersdorf, Warnery held senior roles at Procter & Gamble, L’Oréal, and Sanofi. Chairman of the supervisory board at Beiersdorf, Prof Dr Reinhard Pöllath, thanked De Loecker for his “outstanding achievements”, adding: “With the C.A.R.E.+ strategy, Mr. De Loecker focused Beiersdorf on digitalization, sustainability and internationalization and strategically equipped the skincare company for the future. Beiersdorf will benefit considerably from this in the long term.”

Face value: In China men s skin care boom, startups, global investors seek rich glow

Dec 11, 2020 BEIJING/SHANGHAI – China’s radiant male skin care market has a fresh shine: A raft of domestic startups is tapping global investors for funds, with ambitions to rival giants like L’Oreal in a billion-dollar business serving image-conscious millennial men like Hou Junru. The 24-year-old Shanghai education worker got into skin care as a student and splurged more than $1,000 on creams and lotions in e-commerce firm Alibaba’s giant Nov. 11 Singles Day promotion. “My need is to keep the skin moist and look pale,” said Hou. It’s a priority shared by many of his peers, influenced by the spread of social media and South Korean pop culture that embraces a softer version of masculinity. Already the biggest in the world, the Chinese men’s facial skin care market is forecast to hit 12.5 billion yuan ($1.90 billion) this year and expand 50% to 18.5 billion yuan by 2025, research firm Mintel estimates.

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