Adriana Herrera
Founded by Dallasites Josh Irving and Pablo Antinori, Socorro Tequila is a craft spirit meant to be a bridge between super-cheap and high-end tequila, with an emphasis on great taste. We are two industry veterans from Dallas that built a friendship through tequila and spent a year and a half going to Jalisco to create the most perfect tequila,” Irving says. “Socorro is a super-premium tequila that is affordable for every consumer and out tastes all competitors. We set out to make a tequila to enjoy neat or to help create the perfect tequila cocktail.
The duo also set out to live up to the company’s name “socorro,” which means “help” in Spanish. During their travels to Mexico, Antinori and Irving learned that obtaining potable water is still a widespread problem in Mexico. For every case sold, Socorro donates a case of water to a Mexican orphanage.