Gen Z is glued to press-on nails. The savvy, stylish nails have come in handy for on-the-go young people who desire versatile nail designs but want to spend less money and fewer hours in a nail salon. Celebrities including Nicki Minaj and Marsai Martin, who avidly wear false nails, have even embraced the do-it-yourself concept and launched their own press-on collections: "Pink Friday Nails" in March 2024 and "Mari By Marsai" in 2022, respectively.