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Buying Nio stuff : Chinese car company sells an entire lifestyle

Buying Nio stuff : Chinese car company sells an entire lifestyle Autoblog 3 hrs ago Research   SHANGHAI In Shanghai, aerospace executive Lu Hao didn t just buy a sleek electric SUV from Nio, China s answer to Tesla. He bought Nio s whole vision of a future where social media, e-commerce and the daily commute converge in one lifestyle app. In the morning, the 31-year-old eats cereal bought from the automaker s Nio Life online store while chatting on its app with other Nio owners. He wears Nio gear for the drive to and from work, and in the evenings relaxes at home with a glass of Nio wine and more chat with Nio owners about how to get the best out of their cars.

The Nio normal: Chinese electric carmaker seeks to plug buyers into lifestyle app

The Nio normal: Chinese electric carmaker seeks to plug buyers into lifestyle app
reuters.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from reuters.com Daily Mail and Mail on Sunday newspapers.

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