VTech® KidiZoom® Smartwatch Tops Youth Electronics Supercategory for Third Consecutive Year Per NPD
NPD Group Also Recognized KidiZoom® Smartwatch as Top-Selling Toy in Electronic Entertainment Class
News provided by
Share this article
Share this article
CHICAGO, March 9, 2021 /PRNewswire/ Today VTech® announced its KidiZoom® Smartwatch has been named the #1 selling item in the Youth Electronics Supercategory by the NPD Group. Announced at the Ninth Annual Toy Industry Performance Awards for the Americas, this is the third year in a row that VTech has taken the top spot in the category. The KidiZoom Smartwatch was also the top selling toy in the individual class of Electronic Entertainment.
1,039 Views
The LEGO Group, Spin Master, Mattel, and Warner Bros have been named among the winners of the NPD Group’s 2020 Global and European Toy Industry Performance Awards.
The Danish toy maker took home the NPD’s Global Top Toy Manufacturer of the Year award, while its officially licensed LEGO Super Mario Bros. range scooped up the Top Gaining Toy Property in Building and Construction accolade.
Meanwhile, global toy maker, Mattel took home a number of wins, including Global Top Toy Property of the Year for its Barbie brand, and the award for Global Top Selling Toy of the Year for its Hot Wheels SIngles 1/64 Assortment.