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Hilma expands wholesale reach with Walmart deal

Hilma expands wholesale reach with Walmart deal
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Biocodex Group Strengthens Its Position in the US Market With the Acquisition of Hilma, a Fast-Growing Natural Remedies Start-Up

Biocodex Group Strengthens Its Position in the US Market With the Acquisition of Hilma, a Fast-Growing Natural Remedies Start-Up
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United statesNicolas coudurierHilary quartnerJulien dureisseixNina mullenLily galefBiocodex groupNorth americanChief brandGrove collaborativeThrive marketJuice press

Biocodex Group Strengthens Its Position in the US Market With the Acquisition of Hilma, a Fast-Growing Natural Remedies Start-Up

Biocodex Group Strengthens Its Position in the US Market With the Acquisition of Hilma, a Fast-Growing Natural Remedies Start-Up
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United statesNicolas coudurierHilary quartnerJulien dureisseixKostenloser wertpapierhandelNina mullenLily galefBiocodex groupNorth americanChief brandGrove collaborativeThrive marketJuice press

25 Fastest-Growing DTC Brands Include Willo, Zest Tea, and Sunday

Willo, Zest Tea, and Sunday were among the fastest-growing direct-to-consumer brands in the first quarter, Similarweb data shows.

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Three key lessons for B2B marketers from the B2C space

4 min read Lena Roland, WARC The new WARC Guide to Rethinking B2B Marketing outlines several forms of disruption that are reshaping this discipline. Lena Roland, Managing Editor, WARC.com, examines how learning from the consumer space might be a valuable driver of business-to-business success. This month’s WARC Guide focuses on Rethinking B2B Marketing – a discipline often seen as far less glamorous than its consumer-facing counterpart, but which is undergoing disruption all of its own thanks to the COVID-19 pandemic and a longer-term evolution in technology and strategic thinking. Several themes emerged from the thought leadership, new research, best practice advice and lessons from business-to-business (B2B) brands in the Guide. And they include: how to build a B2B brand in 2021; the growth of account-based marketing; selling big-ticket items remotely; and managing across B2B and B2C portfolios.

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