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AddGlow takes on Reddit, Facebook with community-building software for brands

Ina Herlihy believes e-commerce brands are losing out on organic traffic and potential revenue by relying on third-party community sites, like Reddit and…

AddGlow is competing against Reddit and Facebook by offering community-building software designed for companies

Ina Herlihy argues that e-commerce firms are missing out on organic traffic and potential income by depending on third-party community platforms such as Reddit and Facebook groups. According to Herlihy in an email to , organizations must put increasing retention rates and organic traffic as a top priority as the costs for acquiring new users …

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