The executive vice president and chief marketing officer at Niva Bupa discusses the obstacles involved in increasing market penetration and creating a unique brand identity, while addressing issues of trust, accessibility, and relevance for consumers in the health insurance sector.
Week at a glance: EFFIE India Awards; Prasoon Joshi on McCann wins; Regulating AI
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At Niva Bupa, we will not sell fear, but sell possibilities and optimism: Nimish Agrawal
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Niva Bupa unveils a new campaign Start Young
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