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and michael bay were successful in using chinese culture and chinese angle. so the world premier was in hong kong, about a third of the movie takes place in hong kong or main land china. and they didn t patronize the chinese audience. they got the cultural aspects right. what are you seeing in terms of the customer today? take you back to the u.s. for a second. for a while there, people had stopped going to the movies. i recognize when you go to an imax theatre, it s a different experience. and that s why the price is higher. but people go because it s a full, you know it s like the cheapest entertainment you can do, i guess. but how have movie-goers changed their behavior? yeah. i think you re making some good points. and also what s happened is in the home, a lot of the experiences have gotten better. that s right. with the screens and gaming and shorter windows. so there are all these trends. but i think people are social animals. they still want to go out, and i think wha

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