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Japan’s Adastria Opens Second Niko And Fashion Shop in Shanghai Liao Shumin Japan’s Adastria Opens Second Niko And Fashion Shop in Shanghai
(Yicai Global) Dec. 22 Adastria opened a second store for its Niko And brand on the Chinese mainland last weekend following a better-than-expected performance by its first outlet, The Paper reported yesterday. The move marks a second foray by the Japanese multi-brand apparel company into China after it was forced to close down a previous label due to poor sales.
Niko And’s first shop in downtown Shanghai was set up in 2019 and is expected to turn over CNY100 million (USD15.3 million) this year, said Yoshiaki Kitamura, head of Niko And. Sales were back to normal by April, despite the reduced footfall caused by the Covid-19 pandemic, and the store was making a profit by June.