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NittyGritti gets Pitchfork Partners for PR

NittyGritti names Pitchfork Partners as its strategic communication counsel

NittyGritti names Pitchfork Partners as its strategic communication counsel
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Grofers, Big Bazaar, Nature s Basket, Jiomart, DMart, Amazon - who will win the grocery delivery race?

Share Via: nd edition. At the recently concluded CMO Week (2 nd edition), we spoke to marketers from the online grocery space to understand the segment better. Before March 2020, ordering groceries online was a matter of convenience; few brands (Grofers, BigBasket, etc.) were busy building the category, and were pretty much synonymous with it. After last March, things changed dramatically; the e-grocery segment was re-classified as an essential service and ‘new’ entrants like Swiggy, Zomato, Domino’s, Paytm, Dunzo, Flipkart, and several others joined the grocery game in a big way. Amazon also ramped up its e-grocery vertical. Hypermarket and supermarket chains (Future Retail, Reliance Jiomart, DMart, etc.) also re-looked their online grocery delivery pipelines, adding yet another layer of competition to the suddenly crowded segment.

From innerwear to books, grocery app Grofers aspires to sell all Grofers will be competing with Amazon, Flipkart, Snapdeal, Myntra, Licious, on all fronts

Share Via: Known for grocery delivery, Grofers looks to become an all-rounder ecommerce platform, to rival Amazon, Flipkart, Licious, Myntra. Wouldn’t it be a surprise if your local kirana started selling refrigerators alongside its usual staples and FMCG stock? As outlandish as it may sound, the scenario is a reality in the world of e-commerce. Grocery delivery platform Grofers is expanding into newer categories. Apart from the usual staples, FMCG and fruits/vegetables, Grofers has started selling, apparel, home décor, consumers durables, toys and books. The new sections on Grofers include fashion and lifestyle; home accessories; appliances; books, stationery, toys and games; home furnishing and décor.

Former Amazon marketer Nikita Bhargav and ex-Kantar hand Anand Siva craft tool to perfect ecomm catalogues

Share Via: Former Amazon marketer Nikita Bhargav and ex-WPP hand Anand Siva’s startup NittyGritti enables brands to get the most out of their ecomm product pages. After all the sexy tech, designs, advertising, insights, partnerships and discounts, the moment of truth on an e-commerce website unfolds on the product page. This web page, a combination of text and images, acts as a virtual salesperson which informs customers and influences purchase decisions. To break it down further, the number of products sold on e-commerce giant Amazon alone runs in hundreds of millions. Since each product has a page, the quantity of content on these pages is unfathomable. To make the best of every possible opportunity, each page needs to carry the right mix, custom fit to deliver varying details.

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