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Generation Alpha focused on technology, preventative health

An article first published in Nutrition Business Journal (NBJ) highlights a promising demographic for supplement brands: Generation Alpha.

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Consumers prefer performance beverages with qualities beyond hydration

Experts note that convenience, drinkability and protein content are key drivers of the performance beverage market.

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High-protein dairy beverages
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Beyond immunity: Energy, mental health & protein power functional beverages

Beyond immunity: Energy, mental health & protein power functional beverages
beveragedaily.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from beveragedaily.com Daily Mail and Mail on Sunday newspapers.

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