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Insta Hits: Producing Social Media Influencers LYRE: Alina Smith & Elli Moore
By Alina Smith
Influencers turn themselves into brands. Production duo LYRE can turn them into pop stars too.
I’m pretty sure my neighbours think I run some kind of illegal business out of my house. Or a James Bond‑style spy headquarters. I’ve noticed them glance furtively at the endless parade of Uber black sedans that pull up in front of my otherwise unremarkable suburban abode or did before Covid, anyway. I’ve seen them raise brows at the BMWs that sometimes block their mailboxes, the glamorous women streaming in and out of the door, and the occasional well‑dressed manager taking calls in our front yard. The truth is, as much as I enjoy having this air of mystique around my place, there’s no secret spy bunker underneath it. What does reside inside, however, is a home studio known for hosting social media influencers.