strategy as a marketing discipline and career path. In this edition, we hear from India.
India is a dynamic and complex market with a longstanding appreciation for the role of strategy in marketing planning. With more than 50% of its population below the age of 25 and more than 65% below the age of 35, it’s no stretch to say that the country’s future rests with its youth.
The young strategists from India that WARC reached out to all have one thing in common: A nuanced understanding of their chosen discipline, paired with an insatiable curiosity that drives the pursuit of actionable insights that can make or break a brief. But as is the case with the best stories, it’s better to hear directly from the source.