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Jasprit Bumrah s endorsement portfolio set to grow with his comeback, 50% uptick in brand deals

Brand enquiries are increasing with all the excitement around Bumrah especially with the top pacer saying that his objective has always been to prepare for 50-over games such as the Asia Cup, which starts on August 31 and the World Cup, which starts on October 5.

RIL-owned RISE inks an agreement with ECB to monetize virtual inventory

Reliance Industries-owned RISE Worldwide has inked a deal with the England and Wales Cricket Board (ECB) to.

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