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Nike pursues next stage of expansion with first Rise concept in North America

100 People Transforming Business Highlights 10 Shopping Leaders

First-store economy leads consumption upgrade

By Xu Peiyu "First-store economy" means the total businesses brought about by the first stores set up by international or domestic brands in a specific region. A number of brands have recently established their first stores in major Chinese cities, offering new destinations of consumption with upgraded services. Driven by…

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