Nike s new app launches in Southeast Asia touting exclusive and personalised content
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Nike s New App Launches In Southeast Asia Touting Exclusive And Personalised Content
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Nike App launches in SEA with personalised experiences for the region s consumers Details 08 July 2021
Nike has launched its Nike App across Southeast Asia and India, providing its members with personalised access as part of its ongoing acceleration of its digital transformation in the region. The free Nike App launches today, 8 July, in Singapore, Thailand, Philippines, Malaysia, India, Taiwan and Vietnam. According to Nike, it is leading its growth strategy with the digital and direct businesses through new technologies, capabilities and innovations. The Nike App will connect Nike members to product, guidance, rewards and experiences, all tailored to their individual preferences, said the brand. With “a digital Nike hub in the palm of the hand”, members will be able to receive product recommendations based on their preferences, with fast and secure checkout.