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Bloomberg Businessweek.
Bloomberg on February 25 under the title, “Sneakerheads Have Turned Jordans and Yeezys Into a Bona Fide Asset Class”, Joe Hebert revealed that he was actually “West Coast Joe”, the person behind West Coast Streetwear (WCS), a popular name in the reseller business. Continue reading below ↓
According to
Nice Kicks, WCS had a “seemingly incredible ability to get a hold of an incredible amount of highly coveted releases,” like a stash of four Nike Mags he claimed to have bought from a man who found them in an abandoned storage unit. Continue reading below ↓
In the
Bloomberg article, Hebert only revealed that he was Ann Hebert’s son after its author, Joshua Hunt, uncovered the connection in the course of researching for the profile. However, he demurred that his mother had any effect on his business beyond inspiring his entrepreneurial bent.
Business by Noah Manskar, New York Post 3rd Mar 2021 8:52 AM | Updated: 10:16 AM One of Nike s most senior executives has been forced to resign after she was linked to her son s lucrative sneaker-flipping business. Ann Hebert, the sportswear giant s vice president and general manager for North America, left her job Tuesday (AEDT) after more than 25 years at Nike, the company said in a brief statement. Nike did not say why Hebert resigned, but her departure came four days after a Bloomberg Businessweek report detailed how her 19-year-old son, Joe Hebert, made hefty profits by buying coveted sneakers from Nike and other companies and reselling them on websites like StockX.