Photo: Courtesy Subject/Illustration: Chloe Krammel
How do you fetch a multibillion-dollar valuation as a sneaker resale marketplace? Start by differentiating your company from every other e-commerce brand in the world.
That s according to Scott Cutler, CEO of StockX, an online marketplace that sells everything from limited-edition pairs of Nike LeBrons to hoodies from Fear of God to videogame consoles. The business operates as a middle-man between buyers and sellers of apparel and collectible items, which it authenticates before shipping. The company s offerings appeal to a core consumer base of Millennials and Gen Z-ers; three-quarters of its user base is under the age of 35.