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Storytelling, the scale of persuasion and retention: A neuromarketing approach

Storytelling, the scale of persuasion and retention: A neuromarketing approach
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Professional External Communications or Marketing: A Comprehensive Guide

This comprehensive guide will help you gain an understanding of the world of professional external communications or marketing, as well as explore how it can change your company’s business strategies.In the context of professional external communication, the key is to manage your company’s messaging and interact with external stakeholders. The process entails branding, conveying compelling […]

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Integrated Marketing Communications: Unleashing the Power of Consistent Messaging

Did you know that a consistent and cohesive brand message can significantly impact the success of your marketing efforts? Enter integrated marketing communications (IMC), a strategic approach that harmonizes your brand messaging across various channels. In this article, we will explore the world of IMC and discover how it can elevate your marketing game to […]

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