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Aaron Cooper: Why legendary Nike designer is kicked about making shoes for an average Indian

Starting as a design intern at Nike in 1994, Cooper has worked across various departments at the company, including Nike Basketball, Nike Kids and Nike Athletic Training. During this period, he collaborated with sports stars such as Serena Williams, LeBron James and Michael Jordan. Since 2019, Cooper has been working as an independent innovation consultant; his most recent client being Plaeto, an Indian footwear company, where he joins as its chief product design mentor.

Detailed text transcripts for TV channel - KGO - 20140217:11:27:00

well, the future may be here. oh, come on. take a look at that. that s from the movie. you see the sneakers zip up just like that. well, in 2015 apparently nike is considering releasing a new version either of these shoes or of a shoe they already released in 2011 celebrating this collection. nike designer tinker hatfield responsible for some of the air jordan brands says in 2015 they re actually going to put those zip-up automatic zip-ups on the sneakers. if you re like me, you don t like laces in your shoes, your lazy like, that that s for you. push a button and, boom. you want to talk about true love? escaping from jail to meet your sweetie on valentine s day. it happened in arizona. this guy was in jail for, i think, stealing a vehicle or something like that. he went through barbed wire and jumped over two walls and made it to the place to meet his girlfriend and got nabbed.

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