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Nike s free workout apps are key to its high-end pricing strategy
12/18/2020 | 08:10am EDT
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CHICAGO (Reuters) - With consumers under lockdown logging into Nike s workout apps and digital store, the Beaverton, Oregon-based company has been able to gather additional data on purchasing habits, personal information and exercise routines of tens of millions of people.
Between January and November this year, the Nike Run Club app was downloaded 15.4 million times around the world, up 45.3% versus the same period in 2019, according to data firm Sensor Tower. The Nike SNKRS online store app was downloaded 59.5% times more than last year.
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Analysis-Nike s free workout apps are key to its high-end pricing strategy With consumers under lockdown logging into Nike s workout apps and digital store, the Beaverton, Oregon-based company has been able to gather additional data on purchasing habits, personal information and exercise routines of tens of millions of people.
FILE PHOTO: A person wearing a protective face mask amid the outbreak of the coronavirus disease (COVID-19) walks past a Nike brand store central in Kyiv, Ukraine December 10, 2020. REUTERS/Valentyn Ogirenko
18 Dec 2020 08:11PM Share this content
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Nike s free workout apps are key to its high-end pricing strategy
FILE PHOTO: The Nike Run Club app was downloaded 15.4 million times around the world
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. Updated: 18 Dec 2020, 10:25 PM IST Reuters
Through its apps, Nike has information ranging from people’s height and weight to locations and browsing habits
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CHICAGO: With consumers under lockdown logging into Nike s workout apps and digital store, the Beaverton, Oregon-based company has been able to gather additional data on purchasing habits, personal information and exercise routines of tens of millions of people.
Between January and November this year, the Nike Run Club app was downloaded 15.4 million times around the world, up 45.3% versus the same period in 2019, according to data firm Sensor Tower. The Nike SNKRS online store app was downloaded 59.5% times more than last year.