The Benefits of Ordering Dinner From Instagram
https://www.nytimes.com/2021/05/27/t-magazine/restaurants-chefs-instagram.html
The Benefits of Ordering Dinner From Instagram
As restaurants struggled last year, many chefs survived by selling food directly to customers, an age-old practice that is now shaping the future of hospitality.
At a recent pop-up by Jennifer Kim’s culinary project Alt Economy, she served a main course of Catalpa Grove lamb loin in brown rice amazake with sunchokes, green mango pickle and kimchi.Credit.Kevin Serna
By Korsha Wilson
May 27, 2021, 4:08 p.m. ET
Last September, the chef Jennifer Kim did something that would have been unthinkable a year prior: Faced with the possibility of an ongoing shutdown as cases of Covid-19 rose in Chicago, and the risk of her staff getting sick, she closed the doors of Passerotto, the successful Italian-inflected Korean restaurant she’d opened in the city’s Andersonville neighborhood in 2018. “We had to make the d