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Sales of high-priced whiskies, tequilas, and other spirits have been doing well thanks to the pandemic as more people drink at home.
But coronavirus stands to have longer-lasting effects on drinking habits: Consumers are trading up to more expensive varieties, realizing that they can get more for their money by buying booze at a retailer instead of a restaurant or bar.
A report by Barclays also found that countries with high income inequality and an increasingly wealthy group of individuals at the top of society could also bode well for high-end spirit sales in the long run. Economists have said that the pandemic is exacerbating inequality around the world.