Printing Process: Digital Printing The packaging aims at convenience in usage and storage; making the cooking process more enjoyable with some magic! McCain is a parent brand for this project considering their vast development of frozen food market in India and subcontinent countries and their endeavour to give delight to their customers through the variety they showcase.
PROBLEM: Currently a majority of Frozen Food packaging takes up a lot of space in the freezer as they come with bulky, baggy packaging along with a greater use of material, unfriendly for the environment; still. PROPOSED DESIGN SOLUTION: A fully collapsable packaging made form recyclable(ed) paper to take up lesser space in the freezer at the same time is biodegradable. There will be use of water based thermochromic pigments that will help in enhancing the consumer experience.
Printing Process: Digital Printing Déjà Bru – The Sustainable Future consists of a premium alternative that can uplift Bru s image and give them some fresher and relevant packaging design. The new line of Bru will offer a design that is travel friendly and can have multiple uses. It ll offer more products and options of coffee while staying relevant and having something that would appeal to the young and the old universally. The name Déjà Bru is derived from the simple emotion of enjoying coffee again-n-again.
STRUCTURE: The new premium variant of Bru consists of a capsule shaped structure consisting of steel mugs one on top of the other sealed with a steel lid with a silicone seal, connected by a small cookie container, cause what is Coffee without Cookies? Each mug has a paper slippie wrapped around it with unique designs depending on the coffee flavour categories.