White Castle and the National Restaurant Association Educational Foundation partner with Oscar-winner Richard Dreyfuss for Christmas promotion to raise funds for restaurant workers ‘’Twas the Night Before Cravemas’ is narrated by Dreyfuss and puts a burger-focused spin on the classic Christmas story
White Castle is getting into the holiday spirit with its latest Christmas marketing initiative: a retelling of ‘Twas the Night Before Christmas,’ with burgers, of course.
The brand recently partnered with the National Restaurant Association Educational Foundation, or NRAEF, to give back to many of the frontline restaurant workers that have been impacted by the coronavirus pandemic with a new relief fund, “Change is on the Menu.”
Photo: iStock.
Dec. 18, 2020
White Castle has released a spin on the Night Before Christmas in its digital storybook, Twas the Night Before Cravemas, set in a White Castle, of course, and read by Academy Award-winning actor Richard Dreyfuss. The digital poem hits the streets and drive-thrus today as a fundraiser for Change is on the Menu campaign to support restaurant workers during their COVID-era-inflicted challenges, a news release said.
The Castle s take on the classic story has St. Nicholas sneaking through a drive-thru window for some sliders, which Dreyfuss is professed to be a big fan of, according to the release.
White Castle® Enlists Academy Award Winner Richard Dreyfuss to Narrate Original Christmas Book
White Castle s Twas the Night Before Cravemas Puts New Twist on Classic Christmas Poem
Call for Donations to Benefit Restaurant Workers Through National Restaurant Association
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COLUMBUS, Ohio, Dec. 17, 2020 /PRNewswire/ Twas the night before Christmas when all through the …
Before you say house, you might want to listen to White Castle s newly released digital storybook, Twas the Night Before Cravemas. In this new take on an old classic, the night before Christmas takes place in a Castle, as in one of White Castle s iconic restaurants.