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Parent company celebrates newly remodeled, rebranded Niemann Foods in Mattoon

Parent company celebrates newly remodeled, rebranded Niemann Foods in Mattoon
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Detailed text transcripts for TV channel - MSNBC - 20131020:14:42:00

coming from and he didn t like much what he saw. yeah, hog farms would not make you feel like you would like to have some pork. no. so at that point, he decided to do something different and bought some naturally raised pork from a farm called from paul willis farm, called niemann ranch, and from that point on, he began to question where every ingredient was coming from. and it led him down this path, this journey we ve been on ever since to find more and more responsibly raised ingredients. and it s gone through all of the meats and into the vegetables and now we re into the world of gmos and all that. so, obviously, the scarecrow video. and this is part of why i wanted you here. the video is not an ad. it doesn t play during the super bowl or anything. but it s gone viral. everybody was sending this to me, in part, we ve done a lot of chicken segments here on mhp, and people are saying, have you seen the scarecrow ad? how effective is that kind of marketing? this idea that w

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