like unemployment rates. i i would argue it includes things like poverty rates. is our work with really meaningful and engaging to us? are we happier? do we feel fulfilled? i would argue that a real balance sheet includes all of those things and more. and i think we have that stuff. but the real challenge for us is can we synthesize it into a balance sheet and use that balance sheet to begin monitoring, measuring, and managing for a more meaningful kind of process. here s how i look at this. you see it in television. everyone knows the nielsen rate registration complete wrong. they couldn t be more wrong, right. at the same time and they know with digital technology, you could take a discreet analysis of exactly how many people are watching this show or any other show that s ever been put on tv in a digital environment. but the power of the major networks who bill hundreds of millions of dollars in revenue against the bad data set and the threat to that incumbent power of realizing