Generation Z (or Gen Z) is on the rise. And they’re increasingly influencing how households are purchasing and consuming.
This was the central theme of the Zoom webinar held last February 17 by Araneta City for its lessees. Titled "The Gen Z Shopper", the webinar tapped JP Yamsuan, Associate Dir
Local audiences followed their favorite shows from beginning to end, with some shows even pulling off more impressive finale ratings than their debuts.
Broadcast leader GMA Network Inc. has allocated P1 billion for the expansion of its digital TV venture in an attempt to reach the entire population of households nationwide.
GMA Network has maintained its lead in the nationwide viewership and reach for the entire 2021 while its GTV emerged as the second most-watched channel since the latter part of last year. Based on Nielsen Philippines TV Audience Measurement’s Total Philippines data for full year 2021, or from Janua