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OACT2021: Plugging the gap of measurability
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Bobble AI Integrates Nielsen Digital Ad Ratings
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Bobble AI integrates Nielsen Digital Ad Ratings for rigorous audience verification
This latest addition builds more trust among brands, apart from validating the companyâs targeted approach and a result-oriented strategy to help them reach the intended audience Delhi, April 07, 2021
Bobble AI, the conversation media platform that makes everyday smartphone conversations expressive, smart, and personalised, has announced that it has been certified by Nielsen for Digital Ad Ratings (DAR), which deals in advertising campaign measurement.
The AI-led tech platform already has an in-house data analytics team that gives brand marketers deeper insights such as measurement of reach and frequency per campaign.