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+ A major survey from Cargill has found that 70% of consumers in Europe are now factoring sustainability into their purchasing choices for product ranges including core cocoa and chocolate ranges, and are willing to pay more for them, reports Neill Barston. The global ingredients and agricultural solutions business has surveyed more than 7,000 consumers to identify their preferences and quizzed them of their perceptions of brands and their respective approaches to issues relating to ethical and transparency within their operations. One of the key aims of the study was to help manufacturers enhance and refine their sustainability plans for the future. As the company noted, ranges with strong sustainability credentials have taken on an increased importance, especially those businesses that are willing to invest in environmental or social initiatives that consumers can readily relate to.

Niels boetjeNeill barston