India has highest penetration of gaming influencer followers: YouGov report
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More mobile gamers are influenced by in-game ads than you might think
Most gamers don’t have kind words to say about in-game ads. A significant number of US consumers say an in-game app directly led to a purchase, however, with nearly a quarter of mobile gamers claiming to have made multiple purchases after clicking on ads. As part of our deep dive into all things gaming, we look at the latest findings from a new poll conducted by The Drum/YouGov.
Mobile gamers appear to have a complex relationship with in-game ads. Qualitatively, you’ll hear many people complain about the interruptive nature of in-game ads. Quantitatively, however, a significant number of people say they are watching ads and making purchases as a direct result.
YouGov has enhanced its Global Fan Profiles tool to cover the e-sports industry by tracking fan sentiments and attitudes.
The Global Fan Profiles tool is built upon more than 300,000 interviews per year collected on a continuous basis. It is an extension to YouGov’s connected data solutions and is complementary to YouGov SportsIndex.
It provides an instant view of the size, make-up, attitudes and behavior of fan bases in 32 key e-sports markets, including the US, China, India, Brazil, Germany, South Korea and Malaysia.
YouGov has designed the tool with the aim of helping properties, sponsors and rights holders identify the size of their fan bases, who their fans are, how fans consume content and how they align with brands and audience trends.