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With plant-based sales suffering in the US, Bethan Grylls looks at how cultured meat should position and market itself around the world.

United kingdomAndrew wardlawMichael mccainLouise hitchenNicole johnson hoffmannMark hazelgroveGood food instituteResearch worldwide stardateBethan gryllsIsraeli based supermeatIdeas officerBeyond meatMaple leaf foodsDeloitte insightsDigital qualBehavioural science consultant