Christine Giordano
We are living in the golden age of customization. We customize our salads on every trip to Sweetgreen to ensure they have everything we want and nothing we don’t; we customize our Spotify recommendations to meet our music tastes; and we customize our multivitamins to cater to our individual needs; so, it seems only natural that we also customize our skincare. One of the biggest trends to emerge in the beauty space in recent years, personalized skincare offers users the chance to address their specific skin concerns with specially chosen ingredients. One brand at the forefront of this trend is Curology.