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Google s interest-based ad experiments show ad spend, click-through rates down slightly

In the first quarter of 2023, a study assessed the performance of interest-based audiences using a mix of privacy-preserving signals.

Nicole farleyGoogle display adsGoogle adsSearch engine landMarine corps

Google implements a new GA4 fractional, cross-channel web conversions feature

The new tracking enhancement could lead to more precise measurements and improved optimization.

Nicole farleyGoogle adsGoogle analyticsSearch engine landMarine corps

Instagram now allows up to 5 links in bio

To use the feature, tap “Edit profile,” then “Links,” then “Add eternal link.” You can then drag and drop the links in the order you want them to appear.

Nicole farleyMark zuckerbergSearch engine landMarine corps

Reddit is updating its gender identity and ads policies

Reddit will send private messages to redditors that previously provided their gender to make users aware of this update.

Nicole farleyReddit help centerSearch engine landMarine corps

Canadian advertisers now have access to Google vehicle ads

The availability of vehicle ads will extend to additional countries at a future date.

United statesNicole farleyGoogle merchant centerVehicle description pageVehicle mockGoogle merchant center helpSearch engine landMarine corps

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