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Latest Industry Research from the Point of Care Marketing Association Offers New Recommendations for Improving POC Performance Measurement

Whitepaper produced in collaboration with Syneractiv™ produced key findings on the challenges of Point of Care (POC) performance measurement with five specific recommendations for improvement.Five month study surveyed the POC

Nicole divinagraciaShannon mitchellEric talbotPoint of care marketing associationCare marketing associationCare marketingMarketing mix modelingChief strategy officerAjoy josephNation world

Point of Care Marketing Association Celebrates Annual Summit with Debut Point of Care Excellence Awards

/PRNewswire/ The Point of Care Marketing Association (POCMA; www.pocmarketing.org), a non-profit organization that aims to support the continued growth of.

City ofUnited kingdomNew yorkUnited statesMike colletteSusang komenNicole divinagraciaJoe marzianiChristy tettertonCampaign addressing health equityMedia groupNuance communications incHealth monitor networkHealth care professionalsNuance communicationsPoint of care marketing association

Predicting 2023: Industry Leaders Reflect on a Year of Challenges and Look Forward

Media industry association leaders discuss remote work, misinformation, Gen Z, first-party data, quality journalism and third-party platforms.

Sonia carrenoSimon redlichMichelle manafyBeth potterRebecca frankShannon lewisElon muskNicole divinagraciaPoint of care academyDigital on demand servicesLessons learnedGreatest achievementMcare academyBranded content projectGuide businessCanadian media

Veradigm Digital Health Media Becomes the First EHR Marketing Solution to Join the Point of Care Marketing Association

CHICAGO (BUSINESS WIRE) Nov 22, 2022

Concetta rasiarmosJenny gelinasNicole divinagraciaStuart greenCommunity of healthVeradigm digital health mediaVeradigm networkIt takesa communityPoint of care marketing associationAllscripts healthcareCare marketing associationDigital health mediaSenior vice presidentGeneral managerConnected communityBusiness wire

Study: Majority of patients see providers with access to POC media

The report, from the Point of Care Marketing Association and MedFuse, is designed to illustrate the increasing reach of POC marketing.

Eric talbotNicole divinagraciaPoint of care marketing associationCare marketing association

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