We re Channeling Martha Stewart s Energy in These Since-Deleted Smokey Eye Selfies
Twitter had some thoughts on the icon s latest thirst trap. Jan 23 2021, 2:25 pm EST
Everyone knows that the internet is forever, so despite the fact that Martha Stewart deleted her latest selfies, fans can t stop sharing them.
Stewart initially shared two new photos in which she showed off a smokey eye look created by her makeup artist, Nicole Daisy Toye. Sadly, the icon decided to delete the photos, despite looking like absolute fire in both of them. Luckily for us, fans haven t stopped re-sharing the photos ever since, because the internet always has receipts.
Off Brand is a thrice-monthly column that delves into trends in women’s fashion and beauty.
IN NEARLY 30 years of appearing on television and lending her name and expertise to 97 books, a magazine, Christmas trees, crafting supplies, dog beds and CBD gummies, Martha Stewart, 79, has always been the face of her ventures. But during our collective quarantine, her already significant use of social media as a personal branding tool grew. Her long-standing interest in wellness, skincare and beauty became newly relevant as she connected with millions of followers, many of them a fraction of her age. She invested in more sophisticated lighting for her Zoom calls; she lost some weight; she posted a viral selfie at the edge of her East Hampton swimming pool (after learning the term, she admitted that the alluring picture was a “thirst trap,” or purposefully enticing post). For a woman approaching her ninth decade, when CEOs of all genders typically shrink back, she is placing her own i