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Inside the Social Media Strategies of 5 Thriving Brooklyn Businesses, Pt 2

Love it or hate, social media is here to stay, creating more influencers and millionaires than ever before. In this two-part series, BK Reader met with local small business owners who are using social media to find new and dedicated audiences, grow their businesses… and earn more money.

COVID Vaccine Updates: CDC reports more than 50 million vaccine doses administered

COVID NYC Update: Iconic New York voices record subway, bus announcements

It s called a Ghost Kitchen - and they cook only delivery. Everything is online. The announcement scripts were written collaboratively by Heller and team, MTA employees, and the celebrities themselves and are part of a broader partnership between the Authority and Heller, the celebrated Instagram personality. This is such an honor for me, Heller said. Mass transit is the cultural lifeblood of our city, and partnering with the MTA to bring some joy into the system after the most challenging year imaginable is the least I can do to help with the system s broader recovery. The city s subways and buses, and the range of characters who ride them, have always been central to my work, and I m so grateful that I could help bring some of the most recognizable voices of iconic New Yorkers to the system. The members of the MTA workforce have braved the pandemic and heroically moved essential workers throughout the pandemic. This is for them.

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