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How Hoka Fends Off the Imitators

How Hoka Fends Off the Imitators
businessoffashion.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from businessoffashion.com Daily Mail and Mail on Sunday newspapers.

The Pretty People Are Coming for Your Hokas

Britney Spears likes her Hokas. So does Harry Styles. So do Mirinda Carfrae and Ben Kanute. How did Hoka go from “those weird running shoes” to a fashion must-have?

How HOKA Became a Fashionable Sneaker of Choice

HOKA's journey into the world of fashion hasn't gone unnoticed, even if it was a little unexpected. We sat down with the brand to find out more.

It s Just HOKA Now

Online triathlon magazine with product reviews, a bike fit guide, training tips, and several regular columnists. The editor is Dan Empfield, the founder of Quintana Roo.

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