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GroupM merges Essence and Mediacom, integrates Mindshare with Neo

WPP’s media investment group GroupM announced on Wednesday its plans to merge Essence with MediaCom and Mindshare with Neo in its latest steps to transform and further simplify its operations.

Nick lawsonNasreen madhanyChristian juhlAdam gerhartNicolas bidonKyoko matsushitaGroupm servicesXaxis globalGroupm nexusGroupm globalMindshare globalGroupm nexus

GroupM: GROUPM ANNOUNCES NEXT STEPS IN ITS TRANSFORMATION WITH ENHANCED AGENCY OFFERINGS AND UNIFIED PERFORMANCE ORGANIZATION

Essence and MediaCom to merge, forming EssenceMediacom GroupM Nexus to launch globally as a best-in-class performance organization Mindshare to complete the integration with global

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WPP to merge MediaCom and Essence in radical Group M restructure

Mindshare, Xaxis and Finecast are also part of overhaul.

United kingdomAdam gerhatNick lawsonNasreen madhanyChristian juhlKyoko matsushitaNicolas bidonGroupm servicesMedia futures groupGroupm nexusCampaign schoolGrey groupMedia businessNielsen ad intel

GroupM Merges Essence And MediaCom In Global Media Shake-up

Media agencies Essence and MediaCom are being merged to form a new company, with major clients including Mars and Unilever backing the decision.

United kingdomNick lawsonChristian juhlJoshua spanierNicolas bidonKyoko matsushitaGroupm servicesGroupm nexusGency models

WPP to merge MediaCom and Essence in radical Group M restructure | Advertising

Mindshare, Xaxis and Finecast are also part of overhaul

United kingdomAdam gerhatNick lawsonNasreen madhanyChristian juhlKyoko matsushitaNicolas bidonGroupm servicesMedia futures groupGroupm nexusCampaign schoolGrey groupMedia businessNielsen ad intelAdvertising news

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