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Credit: Moment RF
It was precisely 36 days, nine hours and 30 minutes into the pandemic that Kim Curran knew she had to quit her job.
Having worked her way up in the cut-throat world of advertising for more than 20 years she had just been given a promotion. At 44, she was a creative director at a thriving agency – overworked, but determined to keep at it for “another few years” at least. “I fought really hard to get to that position as a woman in advertising,” says Curran, who lives with her husband in south west London. “You have to be twice as good.”