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Finn and Blue Chip help remove Cushelle koala to promote WWF campaign

by Stephen Chapman Cushelle has removed the koala from its packs, to highlight a WWF campaign to save the species from extinction. The brand, owned by Essity, is working with Leeds-based Finn, Publicis Poke, Zenith and Blue Chip in Manchester on the campaign. Along with removing the Kenny the Koala character from 3m packs, they have also created a series of films to show how irreplaceable koalas are. “We saw the devasting impact the 2020 bushfires had on Australian wildlife and with our brand mascot being a Koala, we know just how special these cuddly creatures are. We are also aware the crisis is far from over, which is why we believe we have a responsibility to actively support the cause and raise awareness among our consumers and beyond,” explained Nicola Coronado, UK & ROI Marketing Director at Essity,

United kingdomNicola coronadoLeeds based finnPublicis pokeBlue chipஒன்றுபட்டது கிஂக்டம்நிகோலா கொரோனாடோலீட்ஸ் அடிப்படையிலானது ஃபிந்புபிலிசிச் போக்கேநீலம் சிப்

Koala conservation and electric buses for COP26: The sustainability success stories of the week

Koala conservation and electric buses for COP26: The sustainability success stories of the week As part of our Mission Possible campaign, edie brings you this weekly round-up of five of the best sustainability success stories of the week from across the globe. Published every week, this series charts how businesses and sustainability professionals are working to achieve their Mission Possible across the campaign s five key pillars - energy, resources, infrastructure, mobility and business leadership. In a week where UK headlines were dominated by the reopening of schools and Oprah s interview with Prince Harry and Meghan Markle, projects and initiatives which empower businesses to play their part in achieving a sustainable future, today, continued to launch and scale-up.

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Koala conservation and electric buses for COP26: The sustainability success stories of the week

Koala conservation and electric buses for COP26: The sustainability success stories of the week
edie.net - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from edie.net Daily Mail and Mail on Sunday newspapers.

United kingdomUnited statesGlasgow cityCity ofNicola coronadoSarah georgeAlexander dennisMeghan markleLora brillPaul daviesPrince harryFaversham house ltdFirst group glasgowPublic accounts committeeScottish power energy networksMission possible

Cushelle and WWF launch new campaign to save the koala species via Publicis•Poke London ~ directed by Sweetshop s Andrew Chaplin

Cushelle and WWF launch new campaign to save the koala species via Publicis•Poke London ~ directed by Sweetshop s Andrew Chaplin
campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.

United kingdomFacebook cushelletissueGwilym gwillimSophie atkinsonMike watersAndrew chaplinColin hicksonJustin edmund whiteRoxanne courtmanJames marloweJo robinsonRob woodNicola coronadoEssity cushelleBrian williamsHannah craig