February 1 2021, 9:47 am | BY Ricki Green | 24 Comments
Iconic Australian underwear and clothing brand Bonds has launched its new brand platform ‘For the Greater Comfy’ with the release of its latest campaign the first from Special Group Australia, designed to inspire people to join their journey to make the world a comfier place for all.
Bonds’ playful and bold brand platform depicts its undies, socks and clothing as a symbol of change, while simultaneously showcasing Bonds’ more sustainable product ranges made with GOTS-certified organic cotton, recycled polyester or Aussie-grown cotton.
‘The Future is in your Undies’ campaign is running across TV, out-of-home, cinema, online, in-store and across social media.