Virgin Australia confirms new leadership team for fresh customer push
CEO confirms new chief customer and digital officer, Velocity CEO, finance, people and transformation leaders Jayne Hrdlicka
Virgin Australia has confirmed the appointment of its chief customer and digital officer and recruited a new Velocity CEO as part of a fresh executive leadership team full of aviation experience announced today.
As previously reported by CMO in December, Velocity has recruited Qantas former chief transformation officer, Paul Jones, as its new chief customer and digital officer. Jones spent more than nine years in senior roles at Qantas including chief operations officer, CIO and executive manager of customer and digital strategy. Prior to this, he was a CIO and VP of integration and transformation at Mars based in the US.
Airline Ratings
Virgin Australia has lured some high-profile executives to form a team that boss Jane Hrdlicka says will be hard to beat and will make the airline Australia’s most loved.
Leading the pack is David Marr, Woolworth’s chief operating officer, who joins Virgin Australia as its chief financial officer next month.
Mr Marr has spent the last nine years with Woolworths including six years as its CFO before being appointed COO in August 2019.
Prior to Woolworths, Mr Marr held senior executive roles at Tesco in the UK, API and the Foster’s Group.
Yesterday Mr Marr said he is “excited to be joining Virgin Australia and being part of the turnaround of one of Australia’s great brands.”