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America’s First Resort Destination Launches New Brand Campaign: The Original, The One, The .
Discover The Palm BeachesFebruary 16, 2021 GMT
WEST PALM BEACH, Fla., Feb. 16, 2021 (GLOBE NEWSWIRE)
Editor’s Note: General destination images can be downloaded, here. View the new, long form ad here.
Discover The Palm Beaches (DTPB), the official tourism marketing corporation for Palm Beach County, in Southeast Florida, yesterday debuted the destination’s new brand campaign, “The Original, The One, The Only, The Palm Beaches.” With the intention of revitalizing tourism, driving occupancy across the destination and bringing revenue into the community, the integrated marketing campaign will showcase The Palm Beaches’ rich history as America’s First Resort Destination, a renowned warm weather getaway for over 125 years.