Host welcome to america, where the cattle and the cowboys have always been the backbone of the nation. But are they facing the end of an era . Man we got everything. Beef, chicken, ribs. Were the only place putting ribs in rockn ribs. Host as Global Demand for meat soars, billiondollar startups are taking on the meat industry. Theyre making meat with plants. And growing meat in labs, cell by cell. Man so, you dont see nenecessarily, like,e, a steak a chicken breast growing in the culture. Second man cows cows, cows, cows, cows, cows, cows, cows, cows, cows, cows. Host the cattlemen call it fake meat, and say it will kill their traditions. Man this is cattle country. This is what god made this country for, is to raise cattle. Host its a battle for the future of food. And this is worth how much, ththis Chicken Nugget . Man we say roughly around 100. Host but will this new meat pass the ultimate test . [gags] no, only kidding. [laughter] these cows are quite curious about what im doing he
The former chief strategy officer and senior vice president of international for Impossible Foods is the latest addition to company's board and is 'huge vote in confidence’ in the latest of a series of big scale-up moves.
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