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I think you need to see a specialist
Tony Quinn, Chief Strategy Officer at BBD Perfect Storm introduces the agency’s new offering Perfect Storm Health and explains why being a specialist in purpose has never been more important.
Tony Quinn, BBD Perfect Storm Chief Strategy Officer
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Bandwagons.
We love to jump on them. Us: marketers, agencies, consultants alike. There’s nothing we like more it would seem. ‘Oooh, that looks bright and shiny, let’s jump on that’.
The ‘purpose’ bandwagon for one. How we all jumped on that one and are still doing so it would seem. So, how could something as important as brands and organisations having a purpose, a higher order reason for being, have now become so muddied? How could inspiring the people of the world to demand higher levels of integrity from the businesses they choose, and in turn for these businesses to strive towards greater and greater levels of integrity, become so contentious? �